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5 Ways to Keep Your Audience’s Attention

Fred Schenkelberg
5 min readOct 10, 2019

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5 Ways to Keep Your Audience’s Attention

I have found the best way to lose an audience is to focus on statistical derivation. While this is a fascinating subject for me, it just doesn’t seem to hold an audience’s attention.

Having something interesting and useful to say is key to maintaining an audience’s attention, yet at times how we present helps them become distracted.

So, given great content or proposal, how can you help your audience not quickly check their phone, yet again?

Note: four of the five ideas below were gleaned from the article “What to Do When You’re Losing Your Audience During a Presentation,” by Dorie Clark.

Great Content, Clear Presentation

Keep in mind that your presentation slides are not the report or proposal. You do not and should not include everything on the slides. The slide deck is to support you in delivering the results or recommendations.

Print and hand out the details and background. Those interested will read it later.

Focus your presentation to just the essential elements, the key points, the salient findings, or the coming decision.

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Fred Schenkelberg
Fred Schenkelberg

Written by Fred Schenkelberg

Reliability Engineering and Management Consultant focused on improving product reliability and increasing equipment availability.

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